Coaching intelligence platform

Supervision-grade feedback after every session,
not once a quarter.

Your sessions are full of evidence. Get answers to specific questions, every finding cited to the exact line of the transcript.

2 demo sessions, already analysed Run your own analyses No credit card required

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session_14 · 51:22 · analysed session_09 · 47:05 · analysed session_22 · 58:40 · analysed session_31 · 44:18 · analysed

What moved my client?

Am I talking too much?

Was that the real goal?

Who else is in the room?

CLIENT
I keep saying yes to projects I should turn down. Every single time.
COACH
What does saying yes protect you from?
Powerful question. You reframed a habit as protection, and your client's language turned from complaint to exploration.
CLIENT
Huh. I suppose... if I'm always needed, nobody asks whether I'm good.
Key moment. A belief your client has not said out loud before, arriving without being asked for. Picked up again in "The Voices in the Room".
COACH
Say more about "good".
CLIENT
Good enough that they'd keep me even if I said no to something.
Where the session turns. Your client has moved from what they do to what they are afraid of, in their own words and without a nudge. Everything after this belongs to that sentence.
CLIENT
They restructured my department and nobody asked me first.
COACH
So what I'm hearing is this goes back to March, when you also found out late, and my sense is there's a pattern about how far they trust your judgement.
You named the pattern for them. You gathered the thread and handed over the conclusion in a single turn, which left your client nothing to do but agree.
CLIENT
Maybe. I suppose so.
Ask, then wait. A short question, and then you left the silence alone. That is where your client started saying what they actually thought.
COACH
What did you make of it?
CLIENT
Honestly? I stopped expecting to be asked. Somewhere back in March I decided it wasn't worth the argument, and I've been quiet about it since.
The shorter question did the work. It opened what the long one could not. When you left the thinking to your client, they took it somewhere neither of you had planned.
CLIENT
I've decided to take it to the board. I don't know how yet, and I keep putting the conversation off.
COACH
What would you want them to understand?
Their words, not yours. A question built entirely from what your client has already said, with none of your own reading of it attached.
CLIENT
That I saw this coming in January, and nobody asked me.
The awareness is theirs. You asked, and your client arrived at it alone. This is the move that has been strengthening across your recent sessions.
COACH
What would being asked in January have changed, for you and for them?
CLIENT
It would have made me part of it. I think that's what I actually want from the board conversation.
The goal, restated by your client. What arrived as a scheduling problem is now a request to be included. The session has changed direction, and your client is the one who changed it.
CLIENT
Part of me knows the numbers are fine. The other part checks them at midnight.
COACH
Which one is talking to me now?
The Auditor. The part that checks at midnight is the voice that keeps score. It surfaces whenever workload or money comes up.
CLIENT
The one that thinks somebody's going to work out I guessed.
The Apprentice · new. "Somebody's going to work out I guessed" is a second voice, heard for the first time this session. Flagged to watch next session.
COACH
What does the Auditor need to hear from you?
CLIENT
That I've been doing this for eleven years and the numbers have never once been wrong.
Your client answers their own voice. The reassurance comes from them, not from you. Where most of us would have offered it, you asked instead, and it lands harder for being theirs.

Simplified examples for illustration purposes.

Much more than a coachbot or a summary machine.

What generic AI tells you

"Great session! You demonstrated strong active listening and built good rapport. Consider asking more open-ended questions. Overall, a productive conversation with meaningful progress."

Fits any session you've ever run. Tells you nothing to do differently.

What you get with DNACoachAssist

Your client kept saying "should" about their business partner. When you mirrored it back, they caught themselves mid-sentence. Pick this thread up next time.

Their words, your move, your next step.

You held most of the airtime. The one time you asked a short question and waited, they gave their longest answer of the day.

Your own habits, timestamped and tracked across sessions.

Across your last three sessions, moving a client beyond their current thinking came back Not Observed twice. The one question that did is quoted, with its timestamp.

A named ICF behaviour statement, checked session by session.

The goal you agreed early on has quietly drifted. The analysis flags the exact point it started to slide.

A drift you can only see by comparing sessions side by side.

Simplified examples for illustration purposes.

From the recording to your next session, in five steps.

  1. Upload your session

    A recording or a transcript. Audio, Word, PDF or text.

  2. Transcribed and tagged

    Speakers labelled, every line timestamped.

  3. Choose what to look at

    Pick from the catalogue of analyses. No prompts to write.

  4. See what's in it

    Findings cited to the transcript, downloadable as Word.

  5. Walk in prepared

    Know which thread to pick up.

The credential path

Know where you stand against ACC, PCC and MCC.

Run ICF's own Session Observation Form for your level against a real session.

Your level

Statement by statement, in ICF's words

Every ICF behavioural statement for your level, rated in ICF's own words, with reasoning and a quote cited to the moment.

Over time

Run it again and see what moved

Run the same form on a later session. Ratings line up statement by statement against the one before.

Before mentor coaching

Walk in with the evidence

The pattern, the moments and your own hypothesis, ready before the conversation.

Less admin. More coaching.

Before · The briefing pack

Walk in prepared, not rushed

Where things stand, open threads and where to start, built from your own past sessions.

After · The transcript

A structured transcript

Speaker-tagged, timestamped, with commentary where the coaching landed.

After · The analysis

Read the session while it is still fresh

Pick a question from the catalogue. Every finding is cited to the line it came from.

For your client · The report

The follow-up, already drafted

A debrief report to edit and send as Word or PDF.

For you · The mirror

A mirror for your practice

Your question quality, airtime and rescuing patterns, rated against ICF's own competencies.

The catalogue

Ask a sharp question. Get a full analysis.

Each analysis answers one question in depth.

Who is speaking through my client?
The Voices in the Room

Names the internal voices and quotes each one back.

Have we lost sight of the goal?
Goal Drift

Flags the exact entry where the goal started to slide.

Where do I rescue instead of stay?
Your Coaching Habits

Your interruptions, rescues and hedges, with timestamped examples.

How does my client bond and clash?
How Your Client Relates

Relational patterns from the actual dialogue.

What do I bring to supervision?
Supervision Prep · Pro

Your supervision case: pattern, moments, hypothesis.

How would my mentor coach see this session?
ICF Session Observation

ICF's own form for your level, each statement with a quote and timestamp.

More than 30 analyses in the catalogue, each built on an established model from coaching psychology.

Data held in Europe, 100% GDPR compliant. You choose where AI processing runs.

Coaches said it better than we ever could.

“
It is impressive what you have created. The platform is easy to use. The analysis has depth to it. The recommendations are grounded, actionable and practical. The variety of lenses is powerful without being overwhelming. I am so excited to see how this offering will support coaches worldwide.
Lynn Schaber, ICF MCCLeadership & Executive Coaching since 2003 · POTENTIAL within, New York, USA
“
It's a reflection tool I really needed to add to my own practice. It's challenging me to step up and be the best I can be in my coaching.
Supriya Desai, ICF PCCExecutive Coach, MBA, Prosci CCP · New York City Metropolitan Area, USA
“
I don't think I ever consciously questioned the integrity or validity of the responses. I felt very comfortable with it and I felt it was a trustworthy tool.
John R. Kormanik, ICF PCCLeadership Alchemist for Law Firm Founders · Forbes Coaches Council · Lagos, Portugal
“
Because I'm a PCC now, the next destination I'm going to is MCC. In this process, this platform can support my growth very well.
Helen Hongyan Yu, ICF PCCBerlin, Germany
“
It was actually way better than ChatGPT. The quality of the language and the feedback is very enhanced.
Learning Lab study participantIndependent interview study, University of Göttingen
“
I've recommended it to a number of people. And I don't recommend things if I don't like them.
Learning Lab study participantIndependent interview study, University of Göttingen

From our pre-launch Learning Lab of 50+ practising coaches, and an independent 2026 user study with the University of Göttingen. Named coaches have given permission.

Why we built this

AI is flooding into coaching. Excellence is what keeps human coaches in business.

Generic AI can now produce advice, summaries, even a passable imitation of a coaching conversation. The coaches who thrive will be those whose craft is so visibly strong that no machine can replace the room they create.

Nothing here talks to your client or coaches for you. DNACoachAssist reads the sessions you have already run and mirrors your work back to you.

Beyond the session you upload, we hold nothing on your clients. No profiles, no aggregation.

From our research

In our study with ICF-credentialed coaches (ICF Converge Paris 2026), coaches rated a specialised coaching analysis significantly more accurate than a generic AI model's.

Conducted with the Smart Service Lab, Georg-August-Universität Göttingen

Pricing

Explore free. Pay when you bring your own sessions.

Your account comes with two demo sessions and their finished analyses, no credit card needed. When you are ready to analyse your own sessions, pick a plan: 14 days free, cancel any time.

Save 17% with annual billing

Standard

The everyday coaching toolkit

€30 / month · + tax
€300 / year · + tax
  • More than 20 analyses from the curated catalogue
  • ICF ACC and PCC Session Observation
  • All your sessions, fully analysed

Pro

Adds longitudinal and supervision-grade analyses

€40 / month · + tax
€400 / year · + tax
  • Everything in Standard
  • Plus 10 Pro analyses, cross-session and supervision-grade
  • ICF MCC Session Observation

DNACoachAssist is built for individual coaches - the sessions in your own practice, not corporate or organisation-wide use. Monthly fair-use limits apply; for team or higher-volume enquiries, get in touch at support@dna-network.de.

Who we are

Built by people who know coaching, AI and the human in between.

Joachim Döninghaus

Joachim Döninghaus

Co-founder · Strategy

25+ years in management consulting and leadership development, and a practising C-level coach. Curates the analysis catalogue.

Paul Matthews

Paul Matthews

Co-founder · Analytics

Physicist and data scientist with years of enterprise AI development. Builds the platform.

Your next session will hold 6,000 words of evidence.
See what's in them.

Explore the platform free

2 demo sessions, already analysed Run your own analyses No credit card required

See a sample report →

Academic enquiries

Research collaboration

We support academics studying how coaches use AI by running their studies on the platform: participant groups, questionnaires and sessions in one place. Designing a study? Write to support@dna-network.de.

Explore the platform free